Why hire a web content writer (and how to make a cake in a mug)

September 12, 2013 | Web content, Writing

If you’re building a website, there are a few ingredients. Think of it like cooking.

You need:

  • 1 cup of information architecture
  • 2 cups of graphic design
  • 2  1/2 cups of web development
  • 1 tbsp of hosting
  • 1 tbsp of domain name
  • 2 cups of web content writing

Why do you need two whole cups of web content?

Because it’s on every single page. Web content is the whole reason people visit your website. If your web content is too long, too boring or too complicated, you’ve just lost a potential client.

Why can’t I just write my own web content?

Web writing is a very specialised skill. It takes training, knowledge and experience to get it just right. Let’s use our cooking analogy again. Sure, I can bake a cake, but if I’m looking to impress my mother-in-law, I’m better off getting something nice from Brown’s. Let’s just say that baking is not my forte.

Why do you keep talking about cooking? It’s making me hungry! 

Probably because I discovered how to make a cake in a mug last night, and it just might have changed my life forever. Here’s the recipe. Oh yeah, and if you’re looking for a web content writer, shoot me a message.


Cake in a Mug

Serves 2

You need:

  • 4 tbsp flour
  • 3 tbsp brown sugar
  • 2 tbsp cocoa
  • 1 egg
  • 3 tbsp milk
  • 3 tbsp oil
  • 3 tbsp chocolate chips (optional)
  • A splash of vanilla essence
  • 2 coffee mugs

Mix dry ingredients. Stir in wet ingredients. Pour into mugs. Microwave on high for 3 minutes. Eat.