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Boosting authority: are you a leader in your field?

January 13, 2015 | Online Strategy, Writing

I was recently scrolling down my twitter feed and noticed a couple of things. Firstly, the people who were sharing spammy boring stuff quickly lost my attention and interest. Selling is boring. Then I noticed that one of the people […]


5 reasons your business needs a blog

December 16, 2014 | Education, Not-for-Profits, Online Strategy, SEO, Small Business Tips, Social Media, Web content, Website Tips, Writing

If you’re running a business a blog is pretty much a no-brainer these days. Sure, there are still nay-sayers out there, but their voices are thin and distant and they’re probably sitting on a porch somewhere rocking with a pipe […]


How to use Google Analytics

September 12, 2013 | Online Strategy, Website Tips

Last week I attended a talk by Melinda Samson, a Google-qualified Analytics expert, on the basics of how to use Google Analytics. There was so much great information shared, so I thought I’d pass on a few little bits of wisdom […]


Hootsuite vs Tweetdeck

August 4, 2013 | Social Media

As I’ve taken on more clients, I’ve started trying out a number of different social media tools to help me manage multiple social media tools. Having heard good things about HootSuite, it was the first one I tried. After adding […]