How to write a tagline for your business in 3 steps

November 28, 2013 | Writing

What is a tagline? A tagline is a string of words placed after your business name that delivers a core message about your business. It clarifies your services or product, and positions your organisation in approximately 1-10 words (although in […]

How to use Google Analytics

September 12, 2013 | Online Strategy, Website Tips

Last week I attended a talk by¬†Melinda Samson, a Google-qualified Analytics expert, on the basics of how to use Google Analytics. There was so much great information shared, so I thought I’d pass on a few little bits of wisdom […]