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Medibank and ahm – it’s all about tone

September 25, 2014 | Writing

It’s always exciting to see the final results of a project. After months of hard work, lots of back and forth and immersing myself in the tone, style and audience values of Medibank and ahm, I’m really pleased with the […]


The Budget – what’s the big deal?

May 13, 2014 | Education, Writing

This blog post, whilst not strictly about writing, demonstrates how good, clear writing can help explain even the most complicated topics. Even politics!   There’s been a lot of talk about ‘The Budget’ lately. It’s been taking over front-page headlines […]


How to write a tagline for your business in 3 steps

November 28, 2013 | Writing

What is a tagline? A tagline is a string of words placed after your business name that delivers a core message about your business. It clarifies your services or product, and positions your organisation in approximately 1-10 words (although in […]