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Content marketing 101: your guide to getting started

February 3, 2015 | Online Strategy, Small Business Tips, Web content

Everyone’s talking about content marketing. Blogs are being written by the thousands, and brands everywhere are catching on to the idea that sharing is cool. Yep, it’s just like your mum told you. Generosity is the way to people’s hearts. […]


Boosting authority: are you a leader in your field?

January 13, 2015 | Online Strategy, Writing

I was recently scrolling down my twitter feed and noticed a couple of things. Firstly, the people who were sharing spammy boring stuff quickly lost my attention and interest. Selling is boring. Then I noticed that one of the people […]


5 reasons your business needs a blog

December 16, 2014 | Education, Not-for-Profits, Online Strategy, SEO, Small Business Tips, Social Media, Web content, Website Tips, Writing

If you’re running a business a blog is pretty much a no-brainer these days. Sure, there are still nay-sayers out there, but their voices are thin and distant and they’re probably sitting on a porch somewhere rocking with a pipe […]


Think another exclamation mark won’t hurt? Think again.

January 2, 2014 | Writing

Do you use a lot of exclamation marks in your writing? It’s a pet peeve of mine, and I stand by a saying I learnt in my first year of studying literature – multiple exclamation marks denote hysteria! (!!!) Some […]