SEO tips: discover your most effective keywords in 3 easy steps

March 3, 2014 | Online Strategy, SEO, Web content, Website Tips

Do you feel like you should be working on your SEO but don’t know where to start? There’s so much conflicting information out there on SEO we can be forgiven for feeling a little overwhelmed. It’s easy to get lost in a sea of acronyms (SEO, SEM, KEI, SERP…) and it seems that Google makes an update every other day. Well, it’s time to stop worrying, because I’ve got some practical SEO tips for you.

Yes, things will change, but you can only deal with the present, and there’s no point waiting. The first step to working on your SEO is knowing your keywords. This step-by-step tutorial will help you find the right keywords for your website in 3 easy steps.


What is SEO?

SEO stands for Search Engine Optimisation. It basically means making your website easy to find for search engines (and more importantly, the people using them). The biggest and most popular search engine is Google.


What is a keyword?

Keywords are the words and phrases that people type into search engines to find what they’re looking for. For example, if you were wanting to find a plumber that was close to you, you might type in ‘Plumber Melbourne’. You just typed in a keyword phrase!


Defining your keywords

One of the most essential aspects to SEO has got to be knowing your keywords. You need to know WHAT people are searching for so you can lead them to your proverbial front door. But how do you find them, and how do you know they’re the best ones? Let’s do this step-by-step.


Step 1: Make a list

Make a list of phrases you think people search for that would bring them to your website. This is where you have a good ol’ brainstorm. For example, for Gidget Media, my gut instinct tells me that people might search for the following phrases:


Step 2: Use Google Adwords to expand your list

If you haven’t already, set yourself up with a Google Adwords account. Once you’ve logged in, find the ‘Keyword Planner’ under the ‘Tools’ heading.

Plug some of your existing keywords into the tool, and search for new keyword ideas (don’t forget to click over onto the ‘keyword ideas’ tab). For example, in my first search I look for ‘web content writer’ in the Melbourne area. Some great new keyword ideas came up, including:

  • content creation
  • academic writing
  • writing for the web
  • ghost writer
  • content writer
  • content writers
  • web content management
  • SEO content writer
  • and more…


Google's Keyword Planner


Step 3: Narrow down your list

By now, your list is probably huge, and it’s time to narrow it down a little (or a lot). Be ruthless – you can’t optimise your website for hundreds of SEO terms (unless it has hundreds of pages, which is unlikely), so you really want to cut your list back as much as possible. Keep in mind the following as you cull your list:

  • What your business actually does – There are plenty of people searching for web content writing jobs, but my business doesn’t actually offer employment, it offers services. So ‘web content writing jobs’ is NOT a keyword I want to use.
  • Competition – You’ll notice a column titled ‘competition’. This shows how many other websites are competing for the same keywords. Obviously, the higher the competition, the less likely you are to win that particular battle, so consider removing all ‘high’ competition keywords from your list.
  • Average monthly searches – You could have the best keyword in the world, and be ranking first for it in Google, but if no one is searching for it, then is that really a great keyword? Take a look at the average monthly searches for your keywords and get rid of any that are pitifully low.


Step 4: Apply your list

Now that you’ve got a really useful list of keywords it’s time to start using them. Of course, this is a tutorial all of it’s own. Stay tuned for my next SEO tutorial!


Did you know that Gidget Media offers SEO Copywriting?

Put those keywords to use and woo google with engaging marketing copy.

Get in touch for a free, no-obligation quote.

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