The power of peer review

November 5, 2014 | Online Strategy, Small Business Tips, Web content, Website Tips

When you’re looking for a restaurant to go to, chances are you’re heavily influenced by peer reviews. You’re not exactly going to try out a place that’s been slammed, and you’re much more likely to try somewhere that’s had lots of positive attention. So how can this apply to service-based businesses, and how can you harness the power of peer review on your website?

Through testimonials.

I make a point to collect them and add them to my portfolio/website whenever I can. It’s a great way to add some context to what you do, and show off a little in the best possible way. The old adage of ‘don’t tell, show’ is at its best here. Why say nice things about yourself when you can have others say them for you?

Here’s one I got the other day from La Trobe Uni:

Thank you for being such a pleasure to work with. If only all contractors were like you – hardworking, efficient, pleasant and a great writer to boot! Hopefully our paths will cross again when next we need a turbo-charge to our writing team.

See? Pretty convincing, huh? You might be wondering exactly where you might use your testimonials. My answer? Everywhere.


Prime real estate

You might have noticed I’ve put my testimonials front and centre on my home page. That’s how powerful I think testimonials are, and I’m not the only one.

So go on, have a look at your website and think about where you could use a little glowing praise. And don’t forget to collect testimonials shortly after you’ve finished a job while your clients/customers are still happy and glowing. It’s the best time to do it because chances are you, and they, will forget all about it in no time! It’s easy. Just ask your client. If you did a great job they’ll be more than happy to oblige.