Trying to send mail to a range of audiences? Mailchimp can help you with this, but it can definitely be a little tricky to set up. Here’s a step-by-step guide to sending mail to a range of audiences that are all interested in one thing – your business.
From what I can tell, when trying to send mail to different audiences, groups is the way to go for ongoing interaction. The terminology is definitely a tricky one here, but from what I can see, segments are static, whereas groups can be added to in the future. The terminology is tricky, because in the world of marketing, we tend to think of different audiences as ‘segments’. But forget that. In mailchimp-land, the word means something completely different. Ok? Ok. Glad we got that sorted.
Let’s say I want to send an email to all of my existing customers. I’ve already got a ‘Gidget Media’ list in mailchimp with ALL my contacts, but I just want to target this one group of people. I’m going to create a ‘group’ so I can send mail to just these people.
To create a group, I’ll need to:
So there you have it. How to send emails to different audiences using Mailchimp. Got a question? Need some help? Contact Gidget Media, and we can talk you through it, arrange for a tutoring session or even do it all for you.