I’ve recently finished up developing a style manual for SANE Australia. I’ve also just finished editing one for Medibank Private. The general impression of a style guide might be that it’s a long, boring document determined to strip any ounce of […]
March 4, 2015 | Writing
Sure, there’s a time and a place for everything. Humour isn’t always appropriate in a health setting (it’s all about context), but this piece jumped out at me yesterday, and I just HAD to share. It’s a great example of […]
February 19, 2015 | Writing
Curious? Find out more about these 8 essential copywriting qualities.
September 25, 2014 | Writing
It’s always exciting to see the final results of a project. After months of hard work, lots of back and forth and immersing myself in the tone, style and audience values of Medibank and ahm, I’m really pleased with the […]
August 11, 2014 | Writing
Mediocrity be gone! Join us in the fight to banish boring, dull and unhelpful descriptions.
August 4, 2014 | Writing
As a copywriter, I read lots of blog posts and articles about copywriting. Go figure. There’s so much to know about us. We are creatures of mystery and intrigue (or so we like to think), so here are some of […]
June 16, 2014 | Writing
Yep, it’s a Monday and I’ve gone and got the sillies. At least I used them productively, right?