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5 reasons your business needs a blog

December 16, 2014 | Education, Not-for-Profits, Online Strategy, SEO, Small Business Tips, Social Media, Web content, Website Tips, Writing

If you’re running a business a blog is pretty much a no-brainer these days. Sure, there are still nay-sayers out there, but their voices are thin and distant and they’re probably sitting on a porch somewhere rocking with a pipe […]


The power of peer review

November 5, 2014 | Online Strategy, Small Business Tips, Web content, Website Tips

When you’re looking for a restaurant to go to, chances are you’re heavily influenced by peer reviews. You’re not exactly going to try out a place that’s been slammed, and you’re much more likely to try somewhere that’s had lots […]


How to use segments and groups in Mailchimp

July 28, 2014 | Online Strategy, Small Business Tips, Website Tips

Trying to send mail to a range of audiences? Mailchimp can help you with this, but it can definitely be a little tricky to set up. Here’s a step-by-step guide to sending mail to a range of audiences that are […]


SEO tips: discover your most effective keywords in 3 easy steps

March 3, 2014 | Online Strategy, SEO, Web content, Website Tips

Do you feel like you should be working on your SEO but don’t know where to start? There’s so much conflicting information out there on SEO we can be forgiven for feeling a little overwhelmed. It’s easy to get lost […]


Web hosting and domain names for dummies

January 9, 2014 | Website Tips

If you’re just about to build a website, your web designer might have spoken to you about hosting and domain names. If you’ve got absolutely no idea what these are, I’m here to break it down for you in really […]


How to use Google Analytics

September 12, 2013 | Online Strategy, Website Tips

Last week I attended a talk by Melinda Samson, a Google-qualified Analytics expert, on the basics of how to use Google Analytics. There was so much great information shared, so I thought I’d pass on a few little bits of wisdom […]