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Style guides: why are they important?

July 15, 2015 | Web content, Writing

I’ve recently finished up developing a style manual for SANE Australia. I’ve also just finished editing one for Medibank Private. The general impression of a style guide might be that it’s a long, boring document determined to strip any ounce of […]


Content marketing 101: your guide to getting started

February 3, 2015 | Online Strategy, Small Business Tips, Web content

Everyone’s talking about content marketing. Blogs are being written by the thousands, and brands everywhere are catching on to the idea that sharing is cool. Yep, it’s just like your mum told you. Generosity is the way to people’s hearts. […]


Finding the story in statistics

January 21, 2015 | Education, Not-for-Profits, Online Strategy, Small Business Tips, Social Media, Web content, Writing

Statistics give credibility to any piece of work, from a tweet to an infographic to an article. But stats are so often overwhelming. What do these really mean? To help your audience engage with the true meaning of your statistics, […]


5 reasons your business needs a blog

December 16, 2014 | Education, Not-for-Profits, Online Strategy, SEO, Small Business Tips, Social Media, Web content, Website Tips, Writing

If you’re running a business a blog is pretty much a no-brainer these days. Sure, there are still nay-sayers out there, but their voices are thin and distant and they’re probably sitting on a porch somewhere rocking with a pipe […]


The power of peer review

November 5, 2014 | Online Strategy, Small Business Tips, Web content, Website Tips

When you’re looking for a restaurant to go to, chances are you’re heavily influenced by peer reviews. You’re not exactly going to try out a place that’s been slammed, and you’re much more likely to try somewhere that’s had lots […]


SEO tips: discover your most effective keywords in 3 easy steps

March 3, 2014 | Online Strategy, SEO, Web content, Website Tips

Do you feel like you should be working on your SEO but don’t know where to start? There’s so much conflicting information out there on SEO we can be forgiven for feeling a little overwhelmed. It’s easy to get lost […]


Why hire a web content writer (and how to make a cake in a mug)

September 12, 2013 | Web content, Writing

If you’re building a website, there are a few ingredients. Think of it like cooking. You need: 1 cup of information architecture 2 cups of graphic design 2  1/2 cups of web development 1 tbsp of hosting 1 tbsp of domain […]


Hurray for infographics: the elements of web content

September 3, 2013 | Web content

  Web Content elements | Create infographics