Content marketing 101: your guide to getting started

February 3, 2015 | Online Strategy, Small Business Tips, Web content

Everyone’s talking about content marketing. Blogs are being written by the thousands, and brands everywhere are catching on to the idea that sharing is cool. Yep, it’s just like your mum told you. Generosity is the way to people’s hearts. […]

Finding the story in statistics

January 21, 2015 | Education, Not-for-Profits, Online Strategy, Small Business Tips, Social Media, Web content, Writing

Statistics give credibility to any piece of work, from a tweet to an infographic to an article. But stats are so often overwhelming. What do these really mean? To help your audience engage with the true meaning of your statistics, […]

5 reasons your business needs a blog

December 16, 2014 | Education, Not-for-Profits, Online Strategy, SEO, Small Business Tips, Social Media, Web content, Website Tips, Writing

If you’re running a business a blog is pretty much a no-brainer these days. Sure, there are still nay-sayers out there, but their voices are thin and distant and they’re probably sitting on a porch somewhere rocking with a pipe […]

Finding your tribe in work and life

December 14, 2014 | Small Business Tips

There’s been a lot of buzz around ‘finding your tribe’ of late, and yes, I’ve been doing some searching of my own. We’re no longer sitting around a campfire toasting bats (am I the only one who gets flashbacks to […]

The power of peer review

November 5, 2014 | Online Strategy, Small Business Tips, Web content, Website Tips

When you’re looking for a restaurant to go to, chances are you’re heavily influenced by peer reviews. You’re not exactly going to try out a place that’s been slammed, and you’re much more likely to try somewhere that’s had lots […]

How to use segments and groups in Mailchimp

July 28, 2014 | Online Strategy, Small Business Tips, Website Tips

Trying to send mail to a range of audiences? Mailchimp can help you with this, but it can definitely be a little tricky to set up. Here’s a step-by-step guide to sending mail to a range of audiences that are […]

Don’t rely on discipline: The Science of Productivity

June 26, 2014 | Small Business Tips

If you’re like me, you’ve probably been working as hard as you can to do a great job in your business. Like many entrepreneurs, I’m extremely driven, and am willing to put in as many hours as it takes to make […]