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Content marketing 101: your guide to getting started

February 3, 2015 | Online Strategy, Small Business Tips, Web content

Everyone’s talking about content marketing. Blogs are being written by the thousands, and brands everywhere are catching on to the idea that sharing is cool. Yep, it’s just like your mum told you. Generosity is the way to people’s hearts. […]


Finding the story in statistics

January 21, 2015 | Education, Not-for-Profits, Online Strategy, Small Business Tips, Social Media, Web content, Writing

Statistics give credibility to any piece of work, from a tweet to an infographic to an article. But stats are so often overwhelming. What do these really mean? To help your audience engage with the true meaning of your statistics, […]


Boosting authority: are you a leader in your field?

January 13, 2015 | Online Strategy, Writing

I was recently scrolling down my twitter feed and noticed a couple of things. Firstly, the people who were sharing spammy boring stuff quickly lost my attention and interest. Selling is boring. Then I noticed that one of the people […]


5 reasons your business needs a blog

December 16, 2014 | Education, Not-for-Profits, Online Strategy, SEO, Small Business Tips, Social Media, Web content, Website Tips, Writing

If you’re running a business a blog is pretty much a no-brainer these days. Sure, there are still nay-sayers out there, but their voices are thin and distant and they’re probably sitting on a porch somewhere rocking with a pipe […]


The power of peer review

November 5, 2014 | Online Strategy, Small Business Tips, Web content, Website Tips

When you’re looking for a restaurant to go to, chances are you’re heavily influenced by peer reviews. You’re not exactly going to try out a place that’s been slammed, and you’re much more likely to try somewhere that’s had lots […]


How to use segments and groups in Mailchimp

July 28, 2014 | Online Strategy, Small Business Tips, Website Tips

Trying to send mail to a range of audiences? Mailchimp can help you with this, but it can definitely be a little tricky to set up. Here’s a step-by-step guide to sending mail to a range of audiences that are […]


SEO tips: discover your most effective keywords in 3 easy steps

March 3, 2014 | Online Strategy, SEO, Web content, Website Tips

Do you feel like you should be working on your SEO but don’t know where to start? There’s so much conflicting information out there on SEO we can be forgiven for feeling a little overwhelmed. It’s easy to get lost […]


Social Media for Not-for-Profit Organisations

November 7, 2013 | Not-for-Profits, Online Strategy, Social Media

In the ever-changing arena of not-for-profit organisations, social media is an important tool to utilise. But many not-for-profits don’t know where to start. So I’ve created an easy how-to guide to social media for not-for-profit organisations. Step 1 – Define […]


How to use Google Analytics

September 12, 2013 | Online Strategy, Website Tips

Last week I attended a talk by Melinda Samson, a Google-qualified Analytics expert, on the basics of how to use Google Analytics. There was so much great information shared, so I thought I’d pass on a few little bits of wisdom […]