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Finding the story in statistics

January 21, 2015 | Education, Not-for-Profits, Online Strategy, Small Business Tips, Social Media, Web content, Writing

Statistics give credibility to any piece of work, from a tweet to an infographic to an article. But stats are so often overwhelming. What do these really mean? To help your audience engage with the true meaning of your statistics, […]


5 reasons your business needs a blog

December 16, 2014 | Education, Not-for-Profits, Online Strategy, SEO, Small Business Tips, Social Media, Web content, Website Tips, Writing

If you’re running a business a blog is pretty much a no-brainer these days. Sure, there are still nay-sayers out there, but their voices are thin and distant and they’re probably sitting on a porch somewhere rocking with a pipe […]


Christmas gift-giving from the heart

December 22, 2013 | Not-for-Profits

I enjoyed buying presents for my family so much this year that I was a bit sad when I had no more left to get. I got so much pleasure from planning the perfect gift, the treasure-hunt-like search and then […]


Typhoon Haiyan – how can I help?

November 12, 2013 | Not-for-Profits

After the devastating impact of Typhoon Haiyan, I found myself wanting to help out, but not knowing the best way to do so. My research has helped me understand what is most helpful, and how I can get this help […]


Social Media for Not-for-Profit Organisations

November 7, 2013 | Not-for-Profits, Online Strategy, Social Media

In the ever-changing arena of not-for-profit organisations, social media is an important tool to utilise. But many not-for-profits don’t know where to start. So I’ve created an easy how-to guide to social media for not-for-profit organisations. Step 1 – Define […]