September 25, 2014 | Writing
It’s always exciting to see the final results of a project. After months of hard work, lots of back and forth and immersing myself in the tone, style and audience values of Medibank and ahm, I’m really pleased with the […]
September 14, 2014 | Uncategorized
As a creative, I struggle to maintain the illusion of being a one-trick pony. However, for the sake of professionalism, I’ve been very disciplined with the Gidget Media blog. But sometimes it’s just too hard to keep it all in. If, […]
September 2, 2014 | Uncategorized
I was lucky enough to be featured on MediaSuper’s website not long ago. To find out about my winding academic and working history, check out the full article here.
August 11, 2014 | Writing
Mediocrity be gone! Join us in the fight to banish boring, dull and unhelpful descriptions.
August 4, 2014 | Writing
As a copywriter, I read lots of blog posts and articles about copywriting. Go figure. There’s so much to know about us. We are creatures of mystery and intrigue (or so we like to think), so here are some of […]
Trying to send mail to a range of audiences? Mailchimp can help you with this, but it can definitely be a little tricky to set up. Here’s a step-by-step guide to sending mail to a range of audiences that are […]
June 26, 2014 | Small Business Tips
If you’re like me, you’ve probably been working as hard as you can to do a great job in your business. Like many entrepreneurs, I’m extremely driven, and am willing to put in as many hours as it takes to make […]
June 16, 2014 | Writing
Yep, it’s a Monday and I’ve gone and got the sillies. At least I used them productively, right?
This blog post, whilst not strictly about writing, demonstrates how good, clear writing can help explain even the most complicated topics. Even politics! There’s been a lot of talk about ‘The Budget’ lately. It’s been taking over front-page headlines […]