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Medibank and ahm – it’s all about tone

September 25, 2014 | Writing

It’s always exciting to see the final results of a project. After months of hard work, lots of back and forth and immersing myself in the tone, style and audience values of Medibank and ahm, I’m really pleased with the […]


Down the rabbit hole

September 14, 2014 | Uncategorized

As a creative, I struggle to maintain the illusion of being a one-trick pony. However, for the sake of professionalism, I’ve been very disciplined with the Gidget Media blog. But sometimes it’s just too hard to keep it all in. If, […]


On the write path

September 2, 2014 | Uncategorized

I was lucky enough to be featured on MediaSuper’s website not long ago. To find out about my winding academic and working history, check out the full article here.


The case against ‘good’ and ‘bad’

August 11, 2014 | Writing

Mediocrity be gone! Join us in the fight to banish boring, dull and unhelpful descriptions.  


All about copywriting

August 4, 2014 | Writing

As a copywriter, I read lots of blog posts and articles about copywriting. Go figure. There’s so much to know about us. We are creatures of mystery and intrigue (or so we like to think), so here are some of […]


How to use segments and groups in Mailchimp

July 28, 2014 | Online Strategy, Small Business Tips, Website Tips

Trying to send mail to a range of audiences? Mailchimp can help you with this, but it can definitely be a little tricky to set up. Here’s a step-by-step guide to sending mail to a range of audiences that are […]


Don’t rely on discipline: The Science of Productivity

June 26, 2014 | Small Business Tips

If you’re like me, you’ve probably been working as hard as you can to do a great job in your business. Like many entrepreneurs, I’m extremely driven, and am willing to put in as many hours as it takes to make […]


Meme Monday: Ryan Gosling

June 16, 2014 | Writing

Yep, it’s a Monday and I’ve gone and got the sillies. At least I used them productively, right?


5 Time-Saving Social Media Tools

May 23, 2014 | Social Media

Do you wish you had more time? I sure do. But instead of more time, we have more technology, which is supposed to save us more time. Sometimes you might find you waste more time using technology than you save […]


The Budget – what’s the big deal?

May 13, 2014 | Education, Writing

This blog post, whilst not strictly about writing, demonstrates how good, clear writing can help explain even the most complicated topics. Even politics!   There’s been a lot of talk about ‘The Budget’ lately. It’s been taking over front-page headlines […]