Style guides: why are they important?

July 15, 2015 | Web content, Writing

I’ve recently finished up developing a style manual for SANE Australia. I’ve also just finished editing one for Medibank Private. The general impression of a style guide might be that it’s a long, boring document determined to strip any ounce of […]

Seeking new clients? Why not let them find YOU?

April 23, 2015 | Uncategorized

I’m so pleased to be a new contributor to the Flying Solo community. It’s a great little website for micro-business owners around Australia, and it certainly helped me off to a good start in the early days of Gidget Media. […]

Health copywriting: it doesn’t have to be boring

March 4, 2015 | Writing

Sure, there’s a time and a place for everything. Humour isn’t always appropriate in a health setting (it’s all about context), but this piece jumped out at me yesterday, and I just HAD to share. It’s a great example of […]

Essential qualities of great writing

February 19, 2015 | Writing

Curious? Find out more about these 8 essential copywriting qualities.

Content marketing 101: your guide to getting started

February 3, 2015 | Online Strategy, Small Business Tips, Web content

Everyone’s talking about content marketing. Blogs are being written by the thousands, and brands everywhere are catching on to the idea that sharing is cool. Yep, it’s just like your mum told you. Generosity is the way to people’s hearts. […]

Finding the story in statistics

January 21, 2015 | Education, Not-for-Profits, Online Strategy, Small Business Tips, Social Media, Web content, Writing

Statistics give credibility to any piece of work, from a tweet to an infographic to an article. But stats are so often overwhelming. What do these really mean? To help your audience engage with the true meaning of your statistics, […]

Boosting authority: are you a leader in your field?

January 13, 2015 | Online Strategy, Writing

I was recently scrolling down my twitter feed and noticed a couple of things. Firstly, the people who were sharing spammy boring stuff quickly lost my attention and interest. Selling is boring. Then I noticed that one of the people […]

5 reasons your business needs a blog

December 16, 2014 | Education, Not-for-Profits, Online Strategy, SEO, Small Business Tips, Social Media, Web content, Website Tips, Writing

If you’re running a business a blog is pretty much a no-brainer these days. Sure, there are still nay-sayers out there, but their voices are thin and distant and they’re probably sitting on a porch somewhere rocking with a pipe […]

Finding your tribe in work and life

December 14, 2014 | Small Business Tips

There’s been a lot of buzz around ‘finding your tribe’ of late, and yes, I’ve been doing some searching of my own. We’re no longer sitting around a campfire toasting bats (am I the only one who gets flashbacks to […]

The power of peer review

November 5, 2014 | Online Strategy, Small Business Tips, Web content, Website Tips

When you’re looking for a restaurant to go to, chances are you’re heavily influenced by peer reviews. You’re not exactly going to try out a place that’s been slammed, and you’re much more likely to try somewhere that’s had lots […]